Last week I went to an advertising seminar put on by the Imperial Valley Press. My first thought, when filling out the "Account Profile Questionnaire," was that a museum doesn't sell products so this is not applicable. But when I really looked at the questions I changed my mind. If you expect to develop exhibits that visitors want, you probably should know who your visitor is going to be:
1. What are your target customers like? (income? level of education?)
2. What distance will your customers drive to buy the product you sell?
3. Why should people come to you rather than somewhere else?