The Art, Music, Wine event tomorrow at the Old Post Office Pavilion in El Centro should be very cool if it is anything like this article, "Catching the Buzz on Baja Wines a Q&A with Fernando Gaxiola." He is from Baja Wine + Food, who will be bringing the wines tomorrow night!
"I have curated a portfolio of wines from the most prestigious, high-quality and consistent Baja wineries. This wines have been carefully selected based on hundreds of tastings in the U.S. and [knowing] what the American palate likes; it has also been validated by Master and Advanced Sommeliers. This portfolio is complementary where not a single wine is competing against another. This portfolio is imported by
Truly Fine Wine (a local importer/distributor with the highest credentials in the wine industry), where I am a partner. So, I am involved in the import/distribution side of the business. TFW holds the most important alcohol licenses like import, distribution, online, direct-to-consumer and even retail [in the Bay Ho area].
Valle de Guadalupe wines featured at a recent tasting led by Gaxiola [Photo by Kate Kelly of Mixte Communications]
As [proprietor of] Baja Wine + Food, I focus more on the marketing, PR and everything promotion related things. My strategy is, again, to partner with the local cuisine (Baja-Cali region) and create cross-border culinary experiences. We also produce our own events. We participate in dozens of festivals, expos, competitions locally and nationally. We bespoke culinary traveling experiences to Valle de Guadalupe, which is now one of the most important components of the company because it’s also a great opportunity to sell wine at the winery with home delivery in the US, and that way the restriction of crossing one bottle per person every 30 days is irrelevant. Traveling is very special for us because there is nothing like connecting with the terroir of Valle through its wines and food. Some of my clients have B&Bs, restaurants, stables, spas, etc. which allow us to deliver a holistic experience of Valle (most experiences are culinary, but we do corporate, spiritual, artistic, etc. – all tailored to our clients. "
We just got the descriptions of wines that we will be tasting, and they sound GREAT!:
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